WANTED:
TikTok Content Creator
R.care is an app designed to help individuals overcome binge eating through science-based guidance and tools. Our small, dedicated team specializes in creating wellness apps that truly make a difference. We’re excited to establish our presence on TikTok to connect more deeply with those experiencing binge eating.
Our hope is to collaborate with content creators who can bring educational yet relatable stories to life, helping to spread the word about R.care. We believe this offers a great part-time opportunity, providing flexibility in hours and location, with a clear focus on deliverables. Together with you, we aim to increase awareness and encourage more people to embrace their journey to a healthier relationship with food.
🚀 R.care mission
R.care is NOT another diet program or calorie-counting app. It is a comprehensive solution developed in collaboration with clinicians and psychologists to address the root causes of binge eating and provide lasting recovery. We believe in behavioral intervention backed by evidence. We believe in the mobile app-based intervention enhanced by smart recommendations and engaging interactions. We believe that by combining scientifically backed approaches and digital technology, we can help people make meaningful progress in improving their quality of life.
No more waiting lists or hefty price tags to get closer to the life you deserve. Experience world-leading healthcare in your pocket today.
🤳 Why Tiktok?
We've chosen to use TikTok for R.care to combine our expert, science-backed knowledge with user-friendly content and personal stories. This platform is perfect for delivering messages that resonate with those experiencing binge eating. By collaborating with authentic voices who understand this struggle, we aim to provide encouragement and a sense of community, demonstrating that users are not alone and can overcome their challenges. This approach will help destigmatize binge eating and make our resources more accessible and relatable.
🎯 We want to reach...
Age Group: We would like to reach primarily women, aged 16-45, who are struggling to overcome binge eating and are actively seeking solutions.
Background : This group likely includes individuals who have previously attempted weight loss or quitting binge eating without success. They might not have been formally diagnosed with BED (Binge Eating Disorder) but exhibit similar struggles. They are in search of authentic knowledge and support, steering clear of transient diet fads. These individuals often feel frustrated and disheartened by past failures and are eager for real change.
Interests: This audience is deeply interested in topics surrounding binge eating, broader mental health issues, holistic wellness, and sustainable weight-loss strategies. They consume content related to overcoming personal challenges, emotional resilience, body positivity, and self-compassion. They are also familiar with wellness apps, podcasts, and self-help books that focus on mental health and eating disorders.
Keywords : Binge Eating Recovery, Emotional Eating, Food addiction, Food Obsession, Binge Eating Disorder, Late Night Binge, Self-care, Mindful Eating, Intuitive Eating
📋 Job expectation
We are seeking a content creator who can produce 5 TikTok videos per week that effectively connect the R.care brand with potential users and convey our commitment to supporting individuals in overcoming binge eating.
The content can cover a range of topics as long as it aligns with our brand ethos and educates viewers about the resources and support available through R.care. Content should be empathetic, supportive, and non-judgmental, offering a safe environment. Themes should focus on personal recovery stories, educational content about binge eating, holistic wellness, and self-care tips, all presented in a manner that promotes positivity and self-love.
Ultimately, we aim to establish a stronger connection with potential app users through TikTok.
Channel management will be overseen by the R.care team to ensure consistency and alignment with our goals.
Inspo Tiktok Content
This reference serves to indicate the general direction and interests we have. While we appreciate this content and how it resonates with our target audience, we'd also love to see your perspective and creativity shine through. Your authentic voice and original ideas are what will truly set R.care's content apart and make a meaningful impact.
https://vm.tiktok.com/ZIJng1nX5/
Reframe is an app designed to help overcome alcohol reliance, and Reframe's TikTok account aligns with the direction we would like to pursue.
